Gain clarity, control, and profit

GoalSeek Consulting is built on lived experience.

My journey began on the tools, running Echo Plumbing, Drainage, and Gas Fitting, servicing residential, industrial, and commercial clients, including NSW Ambulance Services, Pacific Lakes Estate, Henry Kenndall Group, Kleenaway Gas, and several builders. At the same time, I worked weekends in security, which led to the co-founding of Evolution Security alongside a group of mates.

That business grew rapidly, supporting major venues and events including Wyong Leagues Club Group, Doyalson Wyee RSL, Terrigal Hotel, and large-scale festivals such as Ground Sounds and Mountain Sounds.

In 2008, we pivoted into the disability sector, working with Age Disability Home Care and the Department of Community Services. In 2013, following the dissolution of those partnerships, I established Evolution Support Services to support participants under the National Disability Insurance Scheme.

To manage the sector's complexity and high compliance requirements, my team and I developed an internal enterprise-wide resource planning (ERP) system, Enable CRM. The platform integrated coordinated rostering, reporting, work health and safety, behaviour support, and structured policies and procedures — enabling consistent, compliant service delivery at scale.

That same year, I founded Solutions Management Services and Solutions Management Projects — delivering fourth-party logistics and facilities management solutions across waste, cleaning, fire, and maintenance for national brands including Amart Furniture, BBQs Galore, Koala Bedding, and Sleepy’s.

The model scaled to service over 200 sites nationally, coordinating hundreds of contractors while maintaining a single point of accountability.

To support this growth, my internal development team developed a customised ERP platform called SMSONE System, designed to streamline National operations, centralise data, and enable the business to scale efficiently across an unlimited number of customers.

The Turning Point

In 2024, Evolution Support Services (ESS) faced significant challenges, including negative media attention and regulatory pressure. Despite working closely with the NDIS Quality and Safeguards Commission, the business was ultimately unable to renew its insurance and was placed into voluntary liquidation.

At its peak, the organisation was supporting the most complex behavioural-needs Participants in the state, with a workforce of over 350 employees.

The service was recognised at a government level, with Bill Shorten, Minister for the National Disability Insurance Scheme, acknowledging Evolution Support Services as a critical provider for participants whose needs could not be safely supported by other organisations.

While it was one of the most difficult periods of my career, we successfully implemented a full transition plan in coordination with the NDIS Commission and NDIA, ensuring continuity of care for all Participants.

That experience changed everything.

It provided a level of insight into risk, governance, operations, and leadership that no textbook can teach.

Why GoalSeek Exists

In 2025, I established Logicore Consulting to help large organisations uncover hidden costs, eliminate service creep, and optimise operations using management accounting principles developed over more than a decade in real-world environments with SMS and SMP.

GoalSeek Consulting is the evolution of that journey.

It combines:

• Practical, hands-on business experience
• Lessons from both success and failure
• Proven operational and financial frameworks
• Academic foundations from an MBA (Entrepreneurship) and ongoing Bachelor of Accounting studies

What I Believe

Business is not built on theory alone.

It is built through:

• Making decisions under pressure
• Managing risk when things go wrong
• Leading people through uncertainty
• Learning from mistakes — and not repeating them

GoalSeek exists to give business owners what I wish I had at different stages of my journey:

Clarity. Structure. Direction.

My Commitment

Life in business is not always smooth — it is filled with the good, the bad, and the lessons you carry forward.

GoalSeek is about sharing those lessons.

So you can:

• Avoid costly mistakes
• Move faster with confidence
• Build the right foundations from the start
• Scale with control, not chaos

Because the right strategy is not just about growth —
It is about making sure every sacrifice, every risk, and every hour actually pays off.